withinsight solutions · london
We help organisations turn data into commercial outcomes — building BI and embedded analytics, advising on data leadership, and laying the foundations that make AI work.
Our principle is simple: data work matters most when it changes what an organisation can do commercially. We help organisations turn data into commercial outcomes — building BI and embedded analytics, advising on data leadership, and laying the foundations that make AI work.
We build BI capabilities that live inside digital products — embedded analytics, client-facing dashboards, and the data foundations behind them. Most useful to organisations scaling client-facing analytics, rationalising a fragmented BI stack, or rethinking how BI fits into a digital product portfolio.
We step into data leadership roles (interim, fractional, or advisory) for organisations growing or restructuring their data function. Suited to teams that need senior judgement on operating model, prioritisation, Centre of Excellence design, and the bridge between data, product, and the business.
We help organisations put the governance, standards, and data quality in place for AI to work properly. Drawing on two decades of building international data standards (IEA, JODI) and recent training in AI governance and policy (LSE), plus hands-on work with Copilot, Claude, and modern AI tooling.
Our team’s prior leadership experience spans regulated, data-intensive markets — typically in or adjacent to commodities, energy, and industrial sectors. Examples below are kept general.
Building BI capabilities from greenfield, embedded inside commercial subscription products in commodity intelligence, designed and governed as products in their own right.
Modelling engine and user-facing analytics designed as a single product, supporting scenario analysis for institutional decision-makers across global markets.
Design and leadership of CoE models for client-facing BI inside large data businesses, covering operating model, prioritisation framework, and the bridge between product, engineering, and editorial.
Co-authorship of the IEA Energy Statistics Manual and co-founding of the Joint Organisations Data Initiative (JODI), now used by member countries to share oil and gas market data.
Founder & principal
Data, analytics & business intelligence leader · product-minded, customer-focused
Cintia leads Withinsight Solutions. Over twenty years she has built client-facing BI capabilities embedded in commercial digital products, most recently as Director, Head of Business Intelligence at S&P Global Energy, where she built a client-facing BI practice from greenfield. Earlier, she spent seven years as a statistician at the IEA in Paris, co-authoring the IEA Energy Statistics Manual and co-founding JODI.
She holds an MBA from The Open University and has recently completed executive programmes at MIT (Data Leadership; No Code AI & Machine Learning) and LSE (AI: Law, Policy & Governance).
LinkedIn →Current executive programmes
Earlier education
Recognition
Selected contributions